Carissa Woo · Monthly Content Service
The StorytellingSystem™
Your business has the stories. I turn them into content.
A recurring monthly content service for small businesses, entrepreneurs, creatives and personal brands. Ten custom short-form reels a month — planned, edited, posted and reviewed.
You don't need more content.You need better stories.
Your audience doesn't need to see another perfectly polished sales pitch.
- They want to know the person behind the business.
- They want to see how you work.
- They want to understand why you do what you do.
- They want to feel something.
That's storytelling.
What's included
Every month, on repeat.
10 reels
Custom short-form, a strategic mix of:
- B-roll reels
- Talking-head reels
- Educational content
- Storytelling content
- Behind-the-scenes content
- Personality-driven content
- Promotional content
- Trend-aware content when appropriate
- 0110 custom short-form reels
- 0245-minute monthly strategy session
- 03Content planning based on your business goals
- 04Editing and creation of all 10 reels
- 05Hooks and on-screen text
- 06Captions / text overlays where appropriate
- 07Music and pacing
- 08Posting of the finished reels
- 0930-minute end-of-month recap call
- 10Monthly performance review
- 11Recommendations for what to improve, change, or create next
The philosophy
This isn't traditional social media management.
I don't believe businesses need to constantly manufacture content.
You are already doing interesting things. You already have stories. You already have expertise. You already have personality.
The problem is turning all of that into content consistently.
That's what The Storytelling System™ does.
- 01
You give me the raw moments.
- 02
I find the story.
- 03
I turn it into content.
- 04
I post it.
- 05
Then we look at what's working and do more of that.
The process
How it works.
01
Discover
We start with a 45-minute strategy session every month.
We talk about:
- What's happening in your business
- What you're launching or promoting
- What your audience needs
- What questions customers are asking
- What you want to be known for
- What's happening behind the scenes
- What stories we can tell
02
Capture
You provide the raw B-roll and video footage from your business.
It can be casual footage captured on your phone. It doesn't need to be perfect. For example:
- You working
- Your products
- Your space
- Behind the scenes
- Client interactions
- Your process
- Day-in-the-life moments
- Talking-head clips
- Events
- Products being created
- Anything visually interesting happening in your business
On-site filming is NOT included in the $450/month package. You provide the raw footage needed to create your monthly content. If you'd like me to travel to your business, location, event, or studio to capture content, that's available as an additional paid service.
03
Storytelling
This is where I come in.
I take your raw footage and turn it into strategic short-form content. The goal isn't simply to make something pretty — every reel should have a reason to exist. We use storytelling, strong hooks, personality, education, emotion, curiosity, and strategic calls-to-action to create content people actually want to watch.
04
Post
I handle posting the finished reels.
You don't have to worry about getting the content onto your social media.
05
Review
At the end of each month, we have a 30-minute recap call.
We look at:
- What performed well
- What didn't
- What people responded to
- What felt authentic
- What we should do more of
- What we should change
Then we use those insights to shape the next month.
Fit check
Is This For You?
The Storytelling System™ is designed for:
- Small business owners
- Personal brands
- Creatives
- Service providers
- Local businesses
- Entrepreneurs
- Founders
- People who know they need to show up online but don't want content creation to become another full-time job
Clarity
What's not included.
- On-site filming
- Travel to the client's location
- Professional photography
- Full-scale video production
- Paid advertising management
- DM / community management
- Social media strategy outside of the included monthly content strategy
- Unlimited revisions
- Additional reels beyond the 10 included each month
Add-on
Want Me To Come Capture The Stories?
Sometimes the easiest way to get great content is to have me there with you.
If you want me to come to your business, studio, event, or location and capture your B-roll for you, we can add an on-site content session to your package.
The investment
The Storytelling System™
$450/ month
- 10 reels
- Monthly strategy session
- Editing
- Storytelling + hooks
- Posting
- Monthly performance review
- 30-minute recap call
3-month minimum. Then month-to-month.
