NEW: Meet Ask Carissa — your free AI storytelling coach

A Free Playbook · Worth Paying For

The Get Paid to Create Playbook

50 ChatGPT Creator Codes + My Storytelling Framework for Content That Gets Seen (and Gets You Paid)

By Carissa

Carissa Woo, photographer, podcast host, author and content creatorThe Storytelling Playbook notebook and coffee cup sticker illustration
Storytelling Playbook sticker illustration♡ Your pocket coach

✨ Meet Ask Carissa

Your AI Storytelling Coach

Stuck on what to post? Ask me anything about storytelling, Instagram, Reels, brand deals, personal branding, wedding photography, or content creation.

Ask me about

Instagram ReelsStorytellingBrand dealsContent ideasWedding photographyPersonal brandingAI for creators
C

Carissa

Your pocket content coach

Hi! I'm so glad you're here 🤍 Tell me what you're working on — a hook, a caption, a brand pitch, or just "I have no idea what to post today." We'll figure it out together.

✨ Answers in my voice, straight to your inbox

Welcome

Hey friend!

I’m so happy you’re here.

If you’ve ever stared at your phone wondering…

  • “What should I post today?”
  • “Why isn’t my content growing?”
  • “How do people actually get paid to create?”

…you’re in the right place. Pull up a chair. ☕

I’m Carissa — wedding photographer, content creator, podcast host, and a mom in the South Bay who films most of her life in between school pickup and golden hour. I built a business out of telling stories, and almost none of them started with a plan. They started with a moment I almost didn’t film.

So this isn’t a template. It’s my playbook — with my actual reels in it, my actual work, and the honest reasons certain videos took off while others quietly disappeared.

Two of my favorite things live inside:

Storytelling that builds trust

The main event — with real reels broken down.

50 ChatGPT Creator Codes

The bonus — so you get to the story faster.

The goal isn’t to create more content.

The goal is to create better content that attracts opportunities.

Let’s dive in.

— Carissa

♡ A little about my world

Trusted by thousands of creators, entrepreneurs, and wedding professionals.

17+ years as a wedding photographer

200+ podcast episodes

Brand partnerships with top companies

Helping creators tell stories that convert

Author of “Woo them to Heck Yes”

Filming real life in the South Bay, daily

Section One

Why Storytelling Wins

People don’t remember tips.

Tips are useful. Stories are unforgettable.

People remember stories.

A story gives your advice somewhere to live.

Every great creator makes people feel something.

Feeling is what turns a viewer into a follower, and a follower into a client.

Ordinary → Story

Creators don’t have more exciting lives than you. They simply see stories where everyone else sees an ordinary Tuesday.

A coffee run

becomes content

A daughter's birthday

becomes content

A local pop-up

becomes content

A wedding venue

becomes content

A family staycation

becomes content

A walk around the neighborhood

becomes content

The Storytelling Framework

Six steps. Use them in order and almost any moment from your week becomes a reel worth watching.

01

Lead With the Outcome

Open with what your audience wants, not with where you are.

  • Looking for something fun to do this weekend?
  • Want to land your first brand deal?
  • Want to become a creator?
02

Introduce Yourself

Say who you are and who you help — consistently, in every single reel. New viewers need it, and repetition is what makes you memorable.

03

Tell One Story

One lesson. One experience. Three hacks. One transformation. Never more than one.

04

Leave One Memorable Takeaway

Give people the line they'll repeat later.

  • Your life is already content.
  • People follow stories, not perfection.
  • Consistency creates opportunities.
05

End With One Clear Call to Action

Follow. Comment. Save. Share. Always tell viewers exactly what to do next.

The framework, in real life

No stock graphics here. These are my actual reels, taken apart so you can see the hook, the structure, the CTA, and why each one worked.

Real reel · Case study 01

California Smash El Segundo — Pickleball

Who it’s for: Locals hunting for a new weekend activity, and date-night couples.

The hook

Looking for something fun to do this weekend in the South Bay?

The story structure

  1. 1.Open with the outcome: a fun thing to do this weekend
  2. 2.Quick intro — who I am and who I help
  3. 3.Walk through the experience beat by beat
  4. 4.Close with why you should go and a save-it CTA

Why it worked

It answers a question people are already asking, so the save and share rate climbs even from people who don't follow me.

The CTA

Save this for your next weekend and tag the friend you're dragging with you.

Try it yourself

Film any outing you already had planned in three parts — arrival, the best moment, the verdict — and lead with the question your viewer is asking.

Shortcut: run it through HOOK MODE from the Creator Codes.

Lesson: Experiences become stories.

Real reel · Case study 02

VidCon

Who it’s for: Creators deciding whether events and conferences are worth it.

The hook

What I learned at VidCon that changed how I create.

The story structure

  1. 1.Lead with the transformation, not the itinerary
  2. 2.One honest before-and-after
  3. 3.Three takeaways in fast cuts
  4. 4.End with the invitation to follow along

Why it worked

Event recaps get scrolled. Transformation keeps people watching because there is something in it for them.

The CTA

Follow along if you're building something and want the honest version.

Try it yourself

After any event, skip the highlight reel. Say what you believed before, what changed, and what you're doing differently now.

Shortcut: run it through TRUTHMODE from the Creator Codes.

Lesson: Share the transformation instead of simply documenting the event.

Real reel · Case study 03

Portofino Hotel Family Staycation

Who it’s for: Busy parents who want the getaway feeling without the travel.

The hook

You don't have to leave town to give your kids a great trip.

The story structure

  1. 1.Outcome first: a real vacation, 20 minutes from home
  2. 2.Show the family moments, not the amenity list
  3. 3.One honest detail — what surprised us
  4. 4.CTA: save this for your next weekend

Why it worked

Family moments are relatable, and relatability is what makes people send a reel to someone they love.

The CTA

Save this for your next "we need a break" weekend.

Try it yourself

Film your own family day like a mini travel film — pack, arrive, one joyful moment, one honest moment, verdict.

Shortcut: run it through STORY MODE from the Creator Codes.

Lesson: Turn family memories into relatable storytelling.

Real reel · Case study 04

Palos Verdes Fair

Who it’s for: South Bay families looking for weekend plans.

The hook

The local event everyone in PV shows up for.

The story structure

  1. 1.Name the place and why it matters
  2. 2.Three things worth doing there
  3. 3.The one tip locals know
  4. 4.Tag a friend CTA

Why it worked

Local content builds a real community around you — the exact audience brands want to reach.

The CTA

Tag a South Bay friend who'd love this.

Try it yourself

Pick one thing happening in your city this month and make the definitive 30-second guide to it.

Shortcut: run it through HARMONY from the Creator Codes.

Lesson: Local recommendations build community.

Screenshot this one

The Story Formula

  1. Hook
  2. Problem
  3. Story
  4. Lesson
  5. Call to Action

That’s it. That’s the whole thing. I have used this formula on wedding days, at Target, at my daughter’s birthday party, and on a Tuesday when nothing happened at all.

5 Ways to Start a Story

Steal these word for word. I do, all the time.

01

I almost didn't post this…

Vulnerability stops the scroll faster than a good camera ever will.

02

I learned this the hard way…

People lean in when they know a mistake is coming.

03

Here's what nobody tells you…

You're promising insider information. Deliver on it.

04

I made a huge mistake…

Honesty builds trust in three seconds flat.

05

Can I be honest?

It feels like a friend leaning across the table. Instant intimacy.

Pick one. Say it out loud. Hit record.

“Your life is already content. You just have to start noticing it.”
— Carissa

More reels from my feed

Weekends in the South Bay, brand partnerships, birthday parties, and one very ordinary Tuesday. Every single one started as a moment I almost didn’t film.

Popflex Hoodie

The hook

The one thing I reach for every single morning.

The CTA

Save this for your next cozy purchase.

Products become memorable through storytelling.

Film one of these this week

Coffee shop
Dog walk
Workout
Beach sunset
Target run
Birthday party
Farmers market
Pop-up event
Restaurant
Staycation
Wedding
Family outing
Bookstore
Shopping trip
Morning routine
Favorite product

Before you hit post

  • Did I lead with the outcome?
  • Did I tell one clear story?
  • Did I leave one memorable takeaway?
  • Did I include a clear call to action?
  • Would I stop scrolling for this?

This is the life I film

Weddings, families, the South Bay, and my own kids. Everything in this playbook came out of days that looked like these.

Bride and groom laughing during a California wedding photographed by Carissa WooCouple portrait at golden hour on the California coastWedding ceremony moment captured in the South BayBride getting ready with her bridesmaidsNewlyweds during their reception celebrationDetail shot from a Southern California wedding dayCouple portrait at a Los Angeles wedding venueFamily portrait session at sunset in the South Bay

Your one takeaway

Before you post, ask one question: what did this moment make me feel? Lead with that.

Section Two · The bonus

The 50 Creator Codes

Quick reminder before you dive in: the story is still the point. These codes don’t write your story for you — they just get you to it faster on the nights when the kids are finally asleep and you have 20 minutes.

Most people use ChatGPT like Google. Creators use it like a creative partner.

Copy one, paste it, and watch how differently it answers. Then come back to the storytelling framework and film the thing.

Code 01Think Sharper

TRUTHMODE

What it does

Stops ChatGPT from agreeing with everything you say and gives you honest, constructive feedback.

Copy & paste prompt

TRUTHMODE:
Stop agreeing with me. Challenge my assumptions. Point out weaknesses in my idea. Tell me what I'm missing and give me actionable feedback.

Best for

  • Business strategy
  • Content ideas
  • Decision making
  • Offer creation
Code 02Think Sharper

HARMONY

What it does

Takes your messy, scattered thoughts and turns them into one clear, cohesive idea that actually flows.

Copy & paste prompt

HARMONY:
Take everything I just shared and find the through-line. Remove the contradictions, merge the overlapping ideas, and give me one clear, cohesive version that flows from beginning to end. Keep my voice.

Best for

  • Messy brain dumps
  • Long captions
  • Podcast outlines
  • Sales messaging
Code 03Think Sharper

80/20

What it does

Finds the 20% of effort that will create 80% of your results so you stop busy-working.

Copy & paste prompt

80/20:
Look at everything I'm currently doing and identify the 20% of actions driving 80% of the results. Then tell me what to cut, what to double down on, and what to delegate. Be ruthless.

Best for

  • Overwhelmed weeks
  • Content strategy
  • Scaling a business
  • Cutting busywork
Code 04Write & Hook

HOOK MODE

What it does

Generates scroll-stopping first lines that make people stay past the first second.

Copy & paste prompt

HOOK MODE:
Write 15 hooks for this piece of content. Make them short, specific, and curiosity-driven. Use a mix of: question hooks, bold statement hooks, mistake hooks, number hooks, and story hooks. No clickbait I can't deliver on.

My content is about: [TOPIC]
My audience is: [AUDIENCE]

Best for

  • Reels
  • TikToks
  • Captions
  • Email subject lines
Code 05Write & Hook

STORY MODE

What it does

Turns a plain fact or tip into a story with tension, emotion, and a payoff.

Copy & paste prompt

STORY MODE:
Turn this into a short personal story using: the moment it started, the tension or struggle, the turning point, and what I learned. Keep it under 150 words, conversational, and emotionally honest. Don't add details I didn't give you.

Here's what happened: [MOMENT]

Best for

  • Reels
  • Captions
  • Speaking
  • About pages
Code 06Voice & Audience

/HUMAN

What it does

Strips out AI-sounding language so the writing sounds like an actual person talking.

Copy & paste prompt

/HUMAN:
Rewrite this so it sounds like a real person talking to a friend. Remove buzzwords, corporate phrasing, em-dash overuse, and any sentence that sounds like AI wrote it. Use short sentences, contractions, and my natural rhythm. Keep the meaning identical.

Best for

  • Every caption
  • Emails
  • Scripts
  • Website copy
Code 07Think Sharper

FUTURE YOU

What it does

Answers your question from the perspective of the version of you who already made it.

Copy & paste prompt

FUTURE YOU:
Respond as the version of me five years from now who already built the business and brand I want. Tell me what she would say about this decision, what she'd stop doing today, and what she wishes I'd started sooner.

Best for

  • Big decisions
  • Motivation dips
  • Goal setting
  • Fear of posting
Code 08Think Sharper

REDTEAM

What it does

Attacks your idea from every angle so you find the holes before your audience does.

Copy & paste prompt

REDTEAM:
Act as a skeptical expert whose job is to make this idea fail. List every objection, risk, blind spot, and reason this won't work. Then rank them by likelihood and tell me how to fix the top three.

Best for

  • Launches
  • Offers
  • Pitch decks
  • Risky posts
Code 09Think Sharper

SOCRATES

What it does

Asks you questions instead of giving answers, so you reach your own clarity.

Copy & paste prompt

SOCRATES:
Don't give me answers. Ask me one thoughtful question at a time to help me think this through. Keep going until I reach my own conclusion, then summarize what I discovered.

Best for

  • Clarity
  • Niche confusion
  • Journaling
  • Coaching yourself
Code 10Business & Brand Deals

HORMOZI

What it does

Rewrites your offer to be so specific and valuable it feels hard to say no to.

Copy & paste prompt

HORMOZI:
Rewrite my offer using value-stacking: dream outcome, perceived likelihood of achievement, time delay, and effort required. Make the outcome specific, reduce the risk, and name the offer. Then tell me what I should remove because it dilutes the value.

My offer: [OFFER]

Best for

  • Services
  • Coaching
  • Digital products
  • Pricing
Code 11Business & Brand Deals

CEO MODE

What it does

Answers like an experienced CEO focused on revenue, leverage, and priorities.

Copy & paste prompt

CEO MODE:
Respond as a seasoned CEO reviewing my business. Focus only on revenue, leverage, and priorities. Tell me the three moves that matter this quarter, what to stop entirely, and what metric I should be watching weekly.

Best for

  • Quarterly planning
  • Revenue focus
  • Hiring
  • Saying no
Code 12Write & Hook

COPY CHIEF

What it does

Edits your writing like a world-class copy editor: tighter, clearer, more persuasive.

Copy & paste prompt

COPY CHIEF:
Edit this copy like a senior copy chief. Cut every unnecessary word, tighten the rhythm, sharpen the verbs, and make the promise clearer. Show me the edited version first, then a short bullet list of what you changed and why.

Best for

  • Sales pages
  • Captions
  • Bios
  • Emails
Code 13Think Sharper

FIRST PRINCIPLES

What it does

Breaks a problem down to what is actually true so you stop copying what everyone else does.

Copy & paste prompt

FIRST PRINCIPLES:
Break this problem down to its fundamental truths. Strip away assumptions, industry norms, and what everyone else is doing. Then rebuild the best solution from the ground up.

Best for

  • Strategy
  • Standing out
  • Pricing
  • New offers
Code 14Write & Hook

SIMPLIFY

What it does

Turns something complicated into one clear sentence anyone can repeat.

Copy & paste prompt

SIMPLIFY:
Explain this in one clear sentence a busy person could repeat to a friend. Then give me three progressively simpler versions. No jargon, no fluff.

Best for

  • Bios
  • Elevator pitches
  • Hooks
  • Teaching
Code 15Think Sharper

UNLEARN

What it does

Names the outdated beliefs that are quietly holding your growth back.

Copy & paste prompt

UNLEARN:
Based on what I've told you, list the outdated beliefs or old rules I'm still following that no longer serve me. For each one, give me the updated belief and one action that proves the new belief.

Best for

  • Mindset blocks
  • Old content habits
  • Pricing fear
  • Rebrands
Code 16Plan & Execute

BRAIN DUMP

What it does

Takes everything swirling in your head and organizes it into themes and next steps.

Copy & paste prompt

BRAIN DUMP:
I'm going to dump everything on my mind. Organize it into themes, separate ideas from tasks, flag anything urgent, and give me a prioritized next-three-actions list at the end. Don't add anything I didn't say.

Here's my dump: [DUMP]

Best for

  • Overwhelm
  • Monday mornings
  • Idea backlogs
  • Planning
Code 17Grow on Social

CTA MODE

What it does

Writes calls to action that feel natural instead of salesy.

Copy & paste prompt

CTA MODE:
Write 10 calls to action for this post. Make them feel like a natural next step, not a sales pitch. Include a mix of: save, share, comment a keyword, DM me, and follow for more. Match my warm, conversational tone.

Best for

  • Reels
  • Carousels
  • Stories
  • Emails
Code 18Grow on Social

REEL MODE

What it does

Writes a full reel script with hook, beats, b-roll, on-screen text, and CTA.

Copy & paste prompt

REEL MODE:
Write a 30-second reel script about [TOPIC]. Format it as: Hook (first 2 seconds), 3 story beats, and a CTA. For each beat, include the spoken line, the on-screen text, and a b-roll suggestion. Keep the language spoken, not written.

Best for

  • Instagram
  • TikTok
  • YouTube Shorts
  • Batch filming
Code 19Grow on Social

CAROUSEL MODE

What it does

Turns one idea into a slide-by-slide carousel that people swipe all the way through.

Copy & paste prompt

CAROUSEL MODE:
Turn this idea into an 8-slide carousel. Slide 1 is the hook, slides 2-7 each deliver one point in under 20 words, slide 8 is the CTA. Give me the headline and body text for each slide plus a design note.

Idea: [IDEA]

Best for

  • Instagram
  • LinkedIn
  • Saves and shares
  • Teaching posts
Code 20Plan & Execute

CONTENT CALENDAR

What it does

Builds a balanced posting plan so you're not deciding what to post every morning.

Copy & paste prompt

CONTENT CALENDAR:
Build me a 4-week content calendar. Balance these buckets: story, value, behind the scenes, social proof, and offer. For each post give me the date, the bucket, the format, the hook, and the CTA.

My niche: [NICHE]
My offer: [OFFER]
I post [X] times per week.

Best for

  • Consistency
  • Batching
  • Launch months
  • Team handoffs
Code 21Grow on Social

THUMBSTOPPER

What it does

Designs the first frame so people physically stop scrolling.

Copy & paste prompt

THUMBSTOPPER:
Give me 10 first-frame ideas for this video. For each one, describe the visual, the on-screen text (6 words max), and why it stops the scroll. Prioritize movement, faces, contrast, and curiosity.

Video topic: [TOPIC]

Best for

  • Reels
  • Covers
  • Thumbnails
  • Ads
Code 22Grow on Social

RETENTION MODE

What it does

Finds the exact spot where people are dropping off and fixes it.

Copy & paste prompt

RETENTION MODE:
Here's my script. Tell me exactly where a viewer would lose interest and why. Then rewrite those moments with pattern interrupts, open loops, or faster pacing so people watch to the end.

Script: [SCRIPT]

Best for

  • Reels
  • YouTube
  • Webinars
  • Podcasts
Code 23Grow on Social

COMMENT MAGNET

What it does

Adds a built-in reason for people to comment, which lifts your reach.

Copy & paste prompt

COMMENT MAGNET:
Give me 10 ways to end this post that invite a genuine comment. Use easy-to-answer questions, this-or-that choices, fill-in-the-blanks, and keyword prompts. Nothing that feels like engagement bait.

Best for

  • Reels
  • Captions
  • Stories
  • Community building
Code 24Business & Brand Deals

NICHE MODE

What it does

Narrows your niche until it's specific enough to be memorable.

Copy & paste prompt

NICHE MODE:
Help me narrow my niche. Ask me what I love creating, who I help, and what result I deliver. Then give me five specific niche statements in this format: I help [WHO] do [WHAT] so they can [RESULT]. Rank them by market demand and how ownable they are.

Best for

  • New creators
  • Rebrands
  • Bios
  • Pitching brands
Code 25Business & Brand Deals

POSITIONING MODE

What it does

Defines what makes you different in a crowded feed.

Copy & paste prompt

POSITIONING MODE:
Based on my story, skills, and audience, tell me what makes me genuinely different from others in my space. Give me my positioning statement, three proof points, and the three content themes I should own.

Best for

  • Personal brand
  • Media kits
  • Homepages
  • Speaking
Code 26Business & Brand Deals

BRAND DEAL MODE

What it does

Writes a confident brand pitch that leads with value instead of follower count.

Copy & paste prompt

BRAND DEAL MODE:
Write a short brand partnership pitch email. Lead with the value I bring to their customer, not my follower count. Include: why I'm a genuine fit, one relevant result, three deliverable options with a price range, and a low-pressure close. Keep it under 180 words.

Brand: [BRAND]
Why I love them: [REASON]

Best for

  • Pitching brands
  • Follow-ups
  • Rate negotiation
  • Media kits
Code 27Business & Brand Deals

OFFER MODE

What it does

Turns your skills into a clear, priced offer people understand instantly.

Copy & paste prompt

OFFER MODE:
Turn my skills into a clear paid offer. Give me the name, the promise, who it's for, what's included, the delivery format, the price, and the one-sentence pitch. Then tell me the fastest way to sell the first three.

Best for

  • First offer
  • Digital products
  • Services
  • Upsells
Code 28Grow on Social

AUDIT MODE

What it does

Reviews your profile or content like a strategist and gives you a fix list.

Copy & paste prompt

AUDIT MODE:
Audit this like a social media strategist. Score it 1-10 on clarity, hook strength, value, and CTA. Then give me a prioritized fix list: three changes that would make the biggest difference, in order.

Here it is: [PASTE PROFILE, CAPTION, OR SCRIPT]

Best for

  • Instagram bios
  • Underperforming posts
  • Websites
  • Sales pages
Code 29Plan & Execute

PLAN MY WEEK

What it does

Turns your goals and calendar into a realistic, time-blocked week.

Copy & paste prompt

PLAN MY WEEK:
Here are my goals and commitments. Build me a realistic time-blocked week. Protect one deep-work block a day, batch similar tasks, and leave buffer time. Flag anything I should cut because it doesn't move my goals.

Goals: [GOALS]
Commitments: [COMMITMENTS]

Best for

  • Busy weeks
  • Batching content
  • Mom life
  • Launch weeks
Code 30Think Sharper

DECISION MODE

What it does

Compares your options with real trade-offs and gives you a recommendation.

Copy & paste prompt

DECISION MODE:
Help me decide. List each option with its upside, downside, cost, reversibility, and best-case/worst-case outcome. Then give me your recommendation and the one question I should answer before committing.

My options: [OPTIONS]

Best for

  • Big purchases
  • Saying yes or no
  • Pivots
  • Partnerships
Code 31Voice & Audience

GEN Z MODE

What it does

Rewrites your message in fast, current, casual language that lands with a younger audience.

Copy & paste prompt

GEN Z MODE:
Rewrite this for a Gen Z audience. Fast pacing, casual tone, short lines, current internet phrasing without trying too hard or using slang that will age badly. Keep the substance intact.

Best for

  • TikTok
  • Reels
  • Younger audiences
  • Trend content
Code 32Voice & Audience

MOM MODE

What it does

Rewrites your message for busy moms: warm, practical, and skimmable.

Copy & paste prompt

MOM MODE:
Rewrite this for a busy mom reading with one hand while holding a toddler. Warm, practical, skimmable, zero guilt. Lead with the payoff and keep every step doable in under 10 minutes.

Best for

  • Family content
  • Local guides
  • Product reviews
  • Email
Code 33Voice & Audience

FIFTH GRADE

What it does

Rewrites complicated ideas at a fifth-grade reading level so nobody gets lost.

Copy & paste prompt

FIFTH GRADE:
Rewrite this at a fifth-grade reading level. Short sentences, common words, concrete examples. Don't dumb down the idea, just make it impossible to misunderstand.

Best for

  • Explaining services
  • Teaching posts
  • Ads
  • FAQs
Code 34Grow on Social

VIRAL MODE

What it does

Reworks your idea around the emotions that actually make people share.

Copy & paste prompt

VIRAL MODE:
Rework this idea around one shareable emotion: surprise, relatability, validation, aspiration, or usefulness. Give me three versions, each built on a different emotion, and tell me which audience would share each one and why.

Best for

  • Reels
  • Shares
  • Reach spikes
  • New audiences
Code 35Business & Brand Deals

OBJECTION MODE

What it does

Surfaces the silent reasons people don't buy, and answers each one.

Copy & paste prompt

OBJECTION MODE:
List the top 10 reasons someone would not buy my offer, including the ones they'd never say out loud. For each, write a one-sentence honest response and one piece of content that handles it before they ask.

My offer: [OFFER]

Best for

  • Sales pages
  • Launches
  • DMs
  • FAQ sections
Code 36Write & Hook

HEADLINE MODE

What it does

Writes headlines that promise a clear, specific outcome.

Copy & paste prompt

HEADLINE MODE:
Write 20 headlines for this. Use a mix of outcome, curiosity, number, and contrarian angles. Every headline must promise something specific and deliverable. Then mark your top three and explain why.

Topic: [TOPIC]

Best for

  • Blog posts
  • Sales pages
  • Lead magnets
  • YouTube titles
Code 37Write & Hook

EMAIL MODE

What it does

Writes emails people actually open and read to the end.

Copy & paste prompt

EMAIL MODE:
Write an email about [TOPIC]. Open with a story or specific moment, deliver one idea, and end with a single clear CTA. Keep it under 250 words, conversational, with short paragraphs. Give me five subject line options.

Best for

  • Newsletters
  • Nurture sequences
  • Launches
  • Re-engagement
Code 38Business & Brand Deals

SALES PAGE MODE

What it does

Builds a complete sales page structure with every persuasion element in the right order.

Copy & paste prompt

SALES PAGE MODE:
Write a full sales page for my offer in this order: hook, the problem, the cost of staying stuck, the transformation, what's inside, who it's for, who it's not for, proof, pricing, guarantee, FAQ, and final CTA. Warm and premium, never hypey.

Offer: [OFFER]
Audience: [AUDIENCE]
Price: [PRICE]

Best for

  • Digital products
  • Coaching
  • Courses
  • Services
Code 39Plan & Execute

LAUNCH MODE

What it does

Maps out a full launch timeline so nothing gets forgotten at the last minute.

Copy & paste prompt

LAUNCH MODE:
Build me a launch plan for [OFFER] opening on [DATE]. Include: pre-launch warm-up content, the open week, mid-launch objection handling, and the close. Give me the daily post, story, and email plan with hooks for each.

Best for

  • Product launches
  • Waitlists
  • Course opens
  • Events
Code 40Business & Brand Deals

TESTIMONIAL MODE

What it does

Turns a nice compliment into a specific, believable testimonial.

Copy & paste prompt

TESTIMONIAL MODE:
Turn this client message into a polished testimonial with the before, the turning point, and the specific result. Don't invent facts. Then give me three follow-up questions I can ask to get an even stronger version.

Client said: [MESSAGE]

Best for

  • Sales pages
  • Highlights
  • Pitch decks
  • Social proof posts
Code 41Business & Brand Deals

VALUE LADDER

What it does

Maps your offers from free to premium so people have a natural next step.

Copy & paste prompt

VALUE LADDER:
Build me a value ladder from free to premium. For each rung give me the offer, the price, the outcome, and how someone naturally moves to the next step. Flag any gaps where I'd lose people.

What I currently sell: [OFFERS]

Best for

  • Monetizing
  • Repeat clients
  • Passive income
  • Pricing
Code 42Plan & Execute

CONTENT REPURPOSE

What it does

Turns one piece of content into a week of posts across platforms.

Copy & paste prompt

CONTENT REPURPOSE:
Turn this one piece of content into: 3 reel hooks, 1 carousel outline, 5 story slides, 1 email, 1 LinkedIn post, and 3 tweet-style captions. Keep my voice and don't repeat the same phrasing twice.

Original: [CONTENT]

Best for

  • Podcasts
  • Blog posts
  • Long videos
  • Batching
Code 43Plan & Execute

30 DAYS OF CONTENT

What it does

Gives you a full month of post ideas built around your goal.

Copy & paste prompt

30 DAYS OF CONTENT:
Give me 30 content ideas for my niche, one per day. For each: the hook, the format, the content bucket, and the CTA. Build them so they compound toward my goal instead of feeling random.

Niche: [NICHE]
Goal: [GOAL]

Best for

  • Getting consistent
  • New accounts
  • Growth sprints
  • Batching
Code 44Write & Hook

IDEA MACHINE

What it does

Generates endless content angles from a single topic you already know well.

Copy & paste prompt

IDEA MACHINE:
Give me 25 content angles on this one topic. Vary them across: personal story, myth-busting, tutorial, hot take, behind the scenes, mistake, list, comparison, and prediction. Make each angle specific, not generic.

Topic: [TOPIC]

Best for

  • Creative blocks
  • Niche depth
  • Series ideas
  • Batching
Code 45Plan & Execute

COACH MODE

What it does

Acts as a supportive coach who keeps you honest and moving forward.

Copy & paste prompt

COACH MODE:
Be my coach. Ask me where I am, where I want to be, and what's in the way. Then give me one focus for this week, one habit to build, and one thing to let go of. Be encouraging but don't let me off the hook.

Best for

  • Weekly check-ins
  • Motivation
  • Habit building
  • Goal setting
Code 46Plan & Execute

ACCOUNTABILITY MODE

What it does

Turns your goal into daily commitments and checks your excuses.

Copy & paste prompt

ACCOUNTABILITY MODE:
Turn my goal into daily non-negotiables for the next 14 days. Keep them small enough to do on a bad day. At the end, list the three excuses I'm most likely to use and the counter for each.

My goal: [GOAL]

Best for

  • Posting consistency
  • Follow-through
  • Habits
  • Deadlines
Code 47Voice & Audience

PERSONA MODE

What it does

Builds a vivid profile of your ideal viewer so you write to one real person.

Copy & paste prompt

PERSONA MODE:
Build a detailed profile of my ideal follower: her day, her goals, her frustrations, what she scrolls past, what she saves, and the exact words she'd use to describe her problem. Then tell me how that changes my content.

My audience: [AUDIENCE]

Best for

  • Messaging
  • Content planning
  • Ads
  • Offers
Code 48Voice & Audience

EMPATHY MODE

What it does

Rewrites your message from your audience's emotional point of view.

Copy & paste prompt

EMPATHY MODE:
Rewrite this from my audience's emotional perspective. Name what she's feeling before she reads it, meet her there first, and only then offer the insight. Warm, never condescending.

Best for

  • Sensitive topics
  • Sales copy
  • Community posts
  • DMs
Code 49Voice & Audience

QUESTION MODE

What it does

Reveals the real questions your audience is quietly asking.

Copy & paste prompt

QUESTION MODE:
List the 20 questions my audience is asking about this topic, including the embarrassing ones they'd never post publicly. Group them into beginner, intermediate, and advanced, then tell me which five would make the best content.

Topic: [TOPIC]

Best for

  • Content ideas
  • FAQs
  • Q&A stories
  • Course outlines
Code 50Think Sharper

CLARITY MODE

What it does

Cuts through the noise and tells you the one thing to focus on right now.

Copy & paste prompt

CLARITY MODE:
Based on everything I've shared, tell me the one thing that matters most right now. Explain why it matters more than the rest, what I should ignore this month, and how I'll know it's working.

Best for

  • Overwhelm
  • Too many ideas
  • Monthly resets
  • Focus
Code 51Plan & Execute

ACTION PLAN

What it does

Converts any idea into a step-by-step plan you can start today.

Copy & paste prompt

ACTION PLAN:
Turn this into a step-by-step action plan. Number the steps, estimate time for each, flag what I can batch or delegate, and mark the single first step I should do in the next 30 minutes.

My idea: [IDEA]

Best for

  • Starting projects
  • Procrastination
  • Launches
  • Big goals

Your one takeaway

Pick three codes today — one to think, one to write, one to plan — and run every idea through them for a week.

Section Three

My Favorite Creator Workflow

This is the exact loop I run. Idea to posted, usually in under an hour.

  1. 01

    Idea

    Start with one real moment from your day. Not a topic — a moment.

  2. 02

    TRUTHMODE

    Ask ChatGPT to poke holes in it. If the idea survives, it's worth filming.

  3. 03

    HARMONY

    Turn your scattered thoughts into one clear through-line.

  4. 04

    HOOK MODE

    Write 15 first lines and keep the one you'd stop scrolling for.

  5. 05

    STORY MODE

    Wrap the idea in a moment, a tension, and a payoff.

  6. 06

    /HUMAN

    Strip out anything that sounds like a robot wrote it. This step is non-negotiable.

  7. 07

    Post

    Done beats perfect. Post it before you talk yourself out of it.

  8. 08

    Reply to comments

    The first hour of replies is free reach — and where relationships start.

  9. 09

    Repeat tomorrow

    Consistency is the whole strategy. One story a day compounds fast.

Your one takeaway

Don’t chase a new strategy. Run this same nine-step loop every day for 30 days.

Section Four · Screenshot this one too

The 7-Day Get Paid to Create Challenge

One week. One story. If you only do one thing with this playbook, do this. I’ll be cheering for you from the South Bay. 🤍

  1. Day 1

    Write your story.

    One real moment from your week. Beginning, turn, takeaway. Three sentences is enough.

  2. Day 2

    Use HOOK MODE.

    Ask ChatGPT for 15 first lines. Keep the one you'd stop scrolling for. Delete the other 14.

  3. Day 3

    Use STORY MODE.

    Wrap your idea in a moment, a tension, and a payoff so it sounds like you and not a caption.

  4. Day 4

    Film your reel.

    Five clips. No lighting setup. Your phone and your real life are more than enough.

  5. Day 5

    Edit.

    Cut the first two seconds. Keep the shaky clip with the real laugh. Add captions.

  6. Day 6

    Post.

    Post it before you talk yourself out of it, then reply to every comment for the first hour.

  7. Day 7

    Pitch yourself or your offer.

    Email one brand or tell your audience exactly how to work with you. Stories create opportunities — but only if you ask.

Your one takeaway

Seven days from now you’ll have a story, a reel, and a pitch. That’s how this actually starts.

Want me in your corner?

Want me to help you build your own content system?

The Storytelling Intensive is my 1:1 experience where we uncover your story, clarify your niche, create your signature format, and map out how your content makes money.

✨ Explore The Storytelling Intensive

Investment: $997 · Flexible payment plans available

The Last Page

Your Next Paid Partnership Starts With One Post

You don’t need to go viral.

You don’t need thousands of followers.

You don’t need perfect videos.

You simply need to show up consistently, tell better stories, and create content that builds trust.

One great post can change everything.

Thank you for downloading my Playbook.

Now go create something amazing.

Love, Carissa

QR code linking to Carissa Woo's Instagram, @carissawoo

Say hi on Instagram

@carissawoo

✨ You’re Closer Than You Think…

If this Storytelling Playbook gave you ideas…

Imagine what we could build together.

Inside The Storytelling Intensive, we take everything you’ve learned and customize it specifically to you.

  • Your story
  • Your niche
  • Your signature viral content format
  • Your personalized content system
  • A content plan you can actually follow
  • Your monetization roadmap

You won’t leave with more ideas.
You’ll leave with a complete content system built around your business.

✨ Learn More About The Storytelling Intensive

I don’t just help you create content. I help you build a content system.